Youth have become the driving force of social innovation and a social media revolution is unfolding right before our eyes. The way in which content is disseminated has changed over the course of the years. The world has reached a historic milestone with 7 billion people, 1.8 billion are youth aged 10 to 24.
The tween demographic is the most interconnected generation. Tweens spend nearly 9 hours an average per day in usage. An average of 5 1/2 hours of media use for ages 8-10; 9 hours for ages, 11-14 and 8 hours for 15-18 year-olds.
The next generations are social entrepreneurs, innovators, thought leaders and digital masters. Brand loyalty is developed at a young age and we want our partners to build the culture with us in order to create a long lasting intimate partnership.
The M3 platform is about creating a level of inclusion and diversity within the ever growing film/tv industry. The only way that this can be achieved are through opportunities for youth to feel confident and empowered about who they are and providing them with leverage to grow and excel.
M3 goals are to provide education, guidance and direction for youth to use the power of their voices to create digital content and ultimately for their content to become currency.
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